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« BOTW@Friday, July 11th | Main | La cena en Astrid & Gastón »

July, 15
A photo session that became a Branding case

 

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The Marketing Club -lead by Laura Eschricht, its President- held on July 3rd a photo session with the Dean, Santiago Iñiguez. They were all enjoying a very lively conversation, as our Dean is very fond of Marketing and Communication, and suddenly the photo session became a branding real case.
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Santiago Iñiguez, recently nominated IE University Rector, was in the process of designing the medal to wear at every official ceremony of the University.

 

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That very morning he had received the drafts of the new design and he wanted to share them with the Club members. While analyzing the designs according to our new corporate image, the students proposed many interesting and original ideas! Let´s see what happens in the opening ceremony of the new Academic year, next month of September!
 

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Published, July 15 on the IE Marketing Club,