Thursday, October 23nd, Gilad Livne, Senior Lecturer in Accounting and Finance at Cass Business School, City University in London, will present the research seminar entitle:

"DO CUSTOMER ACQUISITION COSTS, CALL USAGE AND

CUSTOMER RETENTION MATTER IN THE WIRELESS INDUSTRY?"

Please find here Gilad Livne Wireless Oct 2008.pdf the paper of the research seminar and a brief CV below.

The research seminar will be held in Castellon de la plana, CP-203 , at 15:00.

*Please confirm your attendance to Tertulias@ie.edu - Admission is subject to availability

If you would like to meet with Gilav Livne , please contact Garen Markarian (garen.markarian@ie.edu).

Gilad Livne

Senior Lecturer in Accounting and Finance and Course Director of MSc in International Accounting and Finance, Cass Business School, City University

g.livne@city.ac.uk

Education

PhD (University of California at Berkeley); MSc (University of California at Berkeley); Certified Public Accountant (Israel); BA in Accounting and Economics (Tel Aviv University)

Research Areas

Gilad's research focuses on understanding how capital markets react to accounting information. Current research looks into international accounting issues, accounting for intangibles, the role of non-financial information, firm-coverage decisions by analysts and soft dollar arrangements between money managers and brokerage houses.

Teaching Areas

Gilad's teaching involves Financial Statement Analysis, International Accounting, and Introductory and Advanced Financial Accounting courses. Gilad has also taught at London Business School and Lancaster University

Additional Experience

Gilad is a CPA (Certified Public Accountant, Israel) and worked several years as a senior auditor in Israel, after completing his BA in accounting and economics at Tel Aviv University.