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- Green Laces Cup Parties! 9-10th of October
- Salsa
- Conf. Javier Antoñanzas, VP Creativo, Comunica+A, 7 de octubre
- BOTW 2nd OCT
- First ecologIE workshop held on the 16th of September
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- Salsa Nightout, Wednesday 30th
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- Sunday Salsa, 27th of September
- Credit Risk in the Energy industry, 5th of October
« BOTW 2nd OCT | Main | Salsa »
Titulo: "No vende, no vale"
Ponente: Javier Antoñanzas, Vicepresidente Creativo de Comunica+A
Objetivo: Analizar la situación actual del sector, sus tendencias, éxitos y fracasos. Hay que evolucionar para no perder la carrera con el consumidor: un público cada vez más maduro y "entrenado" para ver y juzgar campañas, que nos obliga a ser más hábiles y creativos a la hora de presentarles argumentos de venta.
"Cuando recogemos un briefing la primera pregunta siempre es: ¿cuánto esperas vender?"
Javier Antoñanzas, Vicepresidente Creativo de Comunica+A
Clientes: Orange, Endesa, La Mutua, Samsung, La Caixa, Springfield, Real Madrid, Michelin, Häagen-Dazs o Factory, entre otros.
Web: www.comunicamasa.com
Día: miércoles, 7 de octubre de 2009
Hora: 19:00 horas
Aula: S-201 (Serrano, 99)
Puesto que el espacio es limitado (64 sitios), es necesario registrarse en el siguiente LINK:
ESTE EVENTO SE CELEBRARÁ EN ESPAÑOL.
(English version follows)
IE Marketing Club is pleased to invite you to get to know the latest trends in the marketing sector (advertising, channels, ideas, promotions) through the expertise of one of Spain's major communication agencies: COMUNICA+A.
Topic: "If it doesn't sell, then it is not worth it"
Guest speaker: Javier Antoñanzas, Vicepresidente Creativo Comunica+A
Objective: To analyze the sector's current situation, trends, successes and failures. It is essential to evolve in order to keep up with consumer expectations: a consumer that is, more than ever, mature and trained enough to judge advertising campaigns, forcing companies to be more skilled and creative when enticing customers to buy their products/services.
"When we receive a company briefing the first question to ask is: how much are you expecting to sell?
Javier Antoñanzas, Vicepresidente Creativo de Comunica+A
Clients: Orange, Endesa, La Mutua, Samsung, La Caixa, Springfield, Real Madrid, Michelin, Häagen-Dazs or Factory, among others.
Web: www.comunicamasa.com
When: Wednesday, October 7, 2009
Time: 7pm
Where: S-201 (Serrano, 99)
THE TALK WILL BE IN SPANISH
If interested, please register HERE
Only 64 places available!!!
